CI-CD home
■ DVD/video ■ Doing business in China ■ Customer service in India ■ Contact us
■ Who we
are
CI-CD Centre for Inter-cultural Development
DVDs /
Videos for training in skills of Cross-cultural Communication
We deploy a unique library of our own DVD/video productions
- in training for international business; in domestic public services; in
university Linguistics/Business Studies, and in Conference presentations.
CI-CD DVDs are ‘gold dust’ visual aids for training or teaching. They
have powerful
credibility, showing only real people in documentary
evidence of cross-cultural interactions at work, not actors in simplistic
and/or stereotypical scripted drama. They thus bring the full impact of
real-life exchanges to the training room, as case-studies for use as triggers
for training discussion and for developing intercultural communication skills
in business or in public services, or as raw data for analysis by tutors of
linguistics and international management studies.
We
also create custom-made training DVDs, made to full international broadcast
standard - but at one-fifth the cost.
Training in awareness
and skills of Intercultural Communication is vital
Internationally, for identifying
and repairing cross-cultural misunderstandings (virtual or face-to-face) in
§
doing business eg, marketing,
negotiating, joint project managing or receiving visiting delegations
§
executive team meetings, to resolve
tensions, to gain innovation and better ‘ownership’ in problem-solving
§
training offshore customer service
agents/reps to relate well to
Domestically, for
§
fulfil UK Race Relations Act in
conduct of recruitment and appraisal for a culturally diverse team / workforce
§
fulfil UK Race Relations (Amendment)
Act in providing user-friendly services for culturally diverse clients / users
/ patients, ensuring equality of access for BME groups in NHS, public services
and HE
§
equip managers and front-line staff in
Hospitality industry to welcome tourists from abroad
§
manage cultural
diversity: including in recruiting, appraising, performance measuring,
conducting team meetings, grievance handling, motivating, counselling across
cultures
For Universities
§
as ‘raw data’ case-study teaching
materials for courses in applied socio-linguistics
§
as real-life case-study interactions
for analysis in courses of Business/Management studies
§
in staff training to meet the cultural
and study adaptation needs of international
students
Using DVD
visual aids
The DVDs/Videos listed below are selected from over 100 on cultural
diversity produced and/or directed by John Twitchin, broadcast by BBC TV and by
SBS Channel in
They are rooted in applied socio-linguistic research, made in close
collaborative consultation with world leading authorities Professor John
Gumperz of
John Twitchin is
1. Crosstalk
30 mins. Globally, the introduction to cross-cultural communication
most widely used in universities, in
It illustrates South Asian cultures in case-studies of customer
service, public service advising, and job recruitment interviewing, with
analytic commentaries by Professor John Gumperz and Professor Bhikhu Parekh.
Crosstalk is a
training package, accompanied by a 70-page
Trainer’s/Tutor’s Manual, with background, analysis and ways of using
the film interactively.
DVDs for
2. Successful at Selection (SaS): (2007) 45 mins DVD with
manual, directed for Professor Celia Roberts, setting out skills for recruitment interviewing across
cultures (DWP/Job Centre Plus + King’s College).
3. Frequently Asked Questions
is a DVD and manual companion to SaS, produced by Celia Roberts, addressed to
BME groups as job candidates, 2008 (funded by DWP)
4. Fair Access: 60 mins DVD (2007) +
Training Notes, on Wider Participation in University and
5. Recruitment Interviewing Across Cultures 45 mins, with integral 74-page accompanying
training manual: case-studies feature South Asian and African-Caribbean
cultures.
6. Performance Appraising Across Cultures 30 mins., with integral 32-page manual.
Features East Asian cultures in appraisal interviews (filmed with Chevron and
Bank of America).
DVDs 5 + 6: prizewinners of Training Media Awards: "These videos
on Recruiting and Appraising across cultures contain appropriate training
messages and convey them most effectively. They tackle a subject which has
often proved difficult for trainers: they are very rich in terms of
content" (Bryan Rynn, Chair of
Judging Panel).
7. Counselling and Advice
Across Cultures 50 mins, with
integral 32-page manual. "Fly on
the wall" case-studies from public advice services, featuring South Asian
cultures.
8. Attitudes to Islam 45 mins, with 48-page training/teaching
manual. Examines misunderstandings through eyes of European non-Muslim teachers
and health workers working in an Islamic society – and how they apply their
insights in schools/public services back in
9. Evidence Unseen 30 mins, with 56-page trainers’ manual, made
originally for training of magistrates and police. Includes interactions
illustrating common misunderstandings when young people of African-Caribbean
background are involved in formal interviews.
10. Developing Empathy 30
mins, with print manual. Made for training of doctors/health practitioners.
Directed for Professor Celia Roberts of King’s College,
11. Doing the Lambeth Talk
is a related film and notes by Professor Celia Roberts for GPs/PCTs interacting
with culturally diverse BME patients.
12. All in the mind 30 mins, made for the MOSAIC series, with
manual. Sets out issues and practice of intercultural psychiatry. (Made in
collaboration with NAFSIYAT.)
13. Worktalk: 4
films with trainers’ manual on skills of cross-cultural communication in
business and industry:
§
Asians on the Shop Floor
§
Singh 171
§
Fred Barker goes to China
§
Tain’t what you say, it’s the way that you
say it
14 Man Alive:
multi-cultured talk swap 50 minute documentary with
training notes. Cross-cultural communication
involving S. Asian cultural backgrounds.
15. Teams and Meetings 40 minutes training DVD directed for Dr. M.
Byrne on handling diversity overlaps of gender and culture.
DVDs for International business applications of
Cross-cultural Communication
17. What Makes You Say That? - Cultural Diversity at Work Series of 3 videos x 60 mins each, directed
for Dr Margaret Byrne (www.ugmconsulting.com),
§
The Business Advantage of Cultural
Diversity
§
Asian Encounters: Managing and
Business Negotiating in
§
Success in Meetings involving people of
different cultural backgrounds
Filmed in Asia (Hanoi, Jakarta, Semarang, Sydney, Melbourne) this
series includes unique film of cross-cultural business negotiations and joint
project meetings in major telecommunications companies, involving Australian,
Japanese, Chinese, Indonesian and Vietnamese managers.
For example, Western
technical and engineering staff are seen mentoring and problem-solving with
local colleagues in Vietnam; intercultural project management team meetings
between Western managers with Japanese and Indonesian colleagues, filmed in
Indonesia. Practical guidance on working inter-culturally is given by
ambassadors, academic specialists and long experienced negotiators in
‘What makes You
Say That?’ was reviewed in People Management, journal of the
Chartered Institute of Personnel and Development (CIPD):
“These are unusually powerful videos. They
are long, with three hours of documentary footage from which a trainer can
select. They present authentic material about behaviour abroad that will be new
to many viewers. They encourage managers to see cultural diversity as a
resource that adds value, rather than as a problem - a rich resource to improve
an organisation’s international scope and give it flexibility.
The video evidence especially demonstrates
the pitfalls that await culturally naïve Westerners who try to do business in
The
video series provides enough material for a two-day workshop on diversity
issues in management development. It is admirably supplemented by a practical
handbook.”
18. Also directed for Dr Margaret Byrne at
www.ugmconsulting.com in
§
Diversity
and Leadership
§
Teams and Meetings
§
Virtual Teams,
Virtual Management
Includes full
coverage of a videoconference between a British manager in Hewlett Packard with
project team members of Indian and of Chinese background in
19. Intertalk 3-part series on pan-European plurilingual
education in schools and colleges (including
Related DVDs for Equal Opportunities/Managing Diversity
training in
20. Equal before the law? 45 mins, with 130-page Manual
Explains
BBC film made in collaboration with employment law specialist Tamara
Lewis, Central London Law Centre (CLLC). Features Lord Browne-Wilkinson;
Professor Bob Hepple; Tribunals President Goolam Meeran.
21. Recognising Racial Discrimination at Work 40 mins, with Manual. Illustrates preparation
for conducting the case above. Made with CLLC.
à contact
us for details of availability of DVDs and Training Manuals