Joint
homepage ■ DVD/video
■ Doing business in China ■ Customer service in India ■ Contact us
■ Who we
are
CI-CD Centre for Inter-cultural Development
from cultural
orientation to inter-cultural competence
Welcome to CI-CD
We’ve
specialised for 25 years in researching,
creating training DVDs, and providing hundreds of workshops on awareness and skills of Cross-Cultural Communication – skills vital for achieving
mutual understanding in all exchanges between people who can speak in English,
but who come from different cultural backgrounds. Different cultures strongly
influence people’s ways of thinking and styles of communicating: this means skills
for avoiding confusion and damaging
misunderstandings, and for building rapport positively across cultures, are
vital
§
internationally, (a) for executives and managers in
overseas marketing, negotiating trade agreements, or JV project managing, and (b)
for front-line staff in Indian and other Asian contact centres as essential
‘tools for the job’ to meet the expectations of Western consumers and so
achieve high levels of
§
domestically, (a) for managers of culturally
diverse teams, (b) for front-line delivery of public services (eg NHS; Local
Authority Housing, Social Services, etc) and (c) for universities with
international students.
This page gives an introduction, with five
categories of services to meet such needs. Click on links à for
details.
à
Our
Approach and Our Range of Cross-Cultural Communication services
à Training
DVDs and videos on Cross-cultural Communication
Much ‘cultural
training’ comprises little more than awareness/orientation,
with tips about ‘body language’ and ‘business etiquette’ based on dated,
abstract generalisations about cultural differences, drawn loosely from the
fields of anthropology and/or sociology. By contrast, CI-CD offers a competencies approach – moving on from
such ‘cultural awareness’ to develop the practical
strategies and skills for communicating successfully across cultures:
skills distilled from the most relevant academic field, applied
sociolinguistics. Our unique documentary training DVDs show case-studies of
international negotiations, project management meetings, or
Feedback
from hundreds of client organisations shows overwhelmingly that this is the
approach busy managers and front-line staff, under constant pressure to make
things happen immediately, really appreciate.
n consultancy and customised workshops for managers in International
business and in
n front-line staff training for contact centres
in Asia, especially
n workshops
for front-line staff in NHS and local
authority services to ensure equality of access and treatment for culturally diverse communities / patients
n bespoke documentary training DVDs/videos, made
to full broadcast standard
n conference presentations using our unique documentary video evidence
n induction
for newly arriving international students at
n training for
university staff and VL inputs for courses in Linguistics + in
International Management
We provide
independent evaluation reports of our training for International Business,
Public Services, NHS.
International Business: core
skills for global managers
Skills for all business interactions involving people from different
cultures, eg
n Conducting international Executive Meetings (face-to-face or virtual),
to reduce misunderstandings and/or cultural tensions, and improve creative
problem-solving
n Preparing executives/managers (and families) to adapt culturally for
successful expatriate assignments
n Managing Joint Ventures competently across cultures: in Recruiting,
Performance Appraising, Training, Mentoring, Trouble-shooting, Motivating,
Conducting team meetings, Change managing.
n Receiving foreign business delegations and tourists/visitors to
International Business:
skills for specific countries / regions
■ Customer
Service for Contact Centres in
à Customer service in INDIA: Research Article and Advanced
Intercultural Communication (AICC)
■ Doing business (marketing, negotiating
or JV project managing) in S. Asia:
à Preparing for Doing business in INDIA
■ Doing business in E.Asia:
à CI-CD
Services for relating cross-culturally to CHINA
à Preparing for Doing business in CHINA
■ Preparing for Doing business in
EUROPE, eg,
n
Cross-cultural skills for managing a diverse workforce, to meet the requirements of Race
Relations Act
-
Recruitment Interviewing across cultures
- Performance
Appraising across cultures
- Team
leading across cultures - conducting effective problem-solving meetings;
reducing team tensions; motivating
teams positively
- Handling
Grievances and/or Counselling across cultures
- Risk/Impact
assessing for diverse cultures, to meet statutory duties under Race Relations Amendment Act
n
Cross-cultural communication skills for front-line staff, to ensure equality of access in service
delivery, to meet specific duties under the Race Relations Amendment Act in NHS, local authorities
(Housing/Social Services, Inclusion Units), police, legal services,
inter-agencies, voluntary sector
- Training
to equip front-line staff to provide user-friendly user/client/customer/patient
care across cultures
à For UK public services:
(a) Managing diversity (b) Cross-cultural communication in front-line
services
University applications of
cross-cultural communication
n For
university tutors, pastoral, support and administrative staff needing to
attract international students; meet their needs
n For Visiting
Lectures in courses of International Management; Health professions;
Socio-linguistics
à CI-CD services for Universities
n For newly
arriving international students: induction sessions for adapting to culture,
study and language needs. And for meeting the social and study skills needs of
Chinese students specifically
à CICD: Attracting Chinese
students
à List of our DVDs
/ Videos for training awareness and skills of Cross-Cultural
Communication