Welcome to CI - CD...

We've specialised for 25 years in researching, creating training DVDs, and providing workshops on awareness and skills of Cross-Cultural Communication – skills vital for achieving mutual understanding in all exchanges between people who are using English, but who come from different cultural backgrounds. Different cultures strongly influence people’s ways of thinking and styles of communicating. We supply the skills needed not just to avoid damaging confusion and misunderstandings in business or public services, but for positively winning confidence and building rapport across cultures.

  • INTERNATIONALLY (a) for executives and managers in marketing overseas, negotiating trade agreements, or JV project managing, and (b) for front-line call centre staff in India to meet the expectations of Western consumers and so achieve higher levels of customer satisfaction
  • DOMESTICALLY (a) for managers of culturally diverse teams, (b) for effective front-line delivery of public services (NHS; Housing, Social Services, etc) in multi-cultured communities, and (c) for universities with international students.

 

Our Range of Services

  • consultancy, customised team workshops, or coaching for individual managers in International business
  • front-line staff training for call centres in Asia, especially India, for service delivery to Western consumers
  • workshops for front-line staff in NHS and local authority services to ensure equality of access for culturally diverse communities / patients
  • bespoke documentary training DVDs, made to full broadcast standard
  • conference presentations using our unique documentary DVD/video evidence
  • induction for newly arriving international students at UK universities – tackling culture and study shock
  • training for universities with international students, or Visiting Lectures for courses in Linguistics + in International Management

 

We provide independent evaluation reports of all our training for International Business, Public Services, NHS.

click on 'Our Cultural Competence Training Approach' in the left panel to see how we move on from 'cultural awareness/intelligence' to coaching/training/teaching the practical skills for successful intercultural communication.

click on 'International Business Training' in the left panel for details of workshops and coaching to prepare executives/managers for working abroad in any specific country - or for coming to work in UK.